Repetition & Simplicity

You wanna make sure that You always inject novelty It’s what triggers memory 'Cause your brain will get bored Of the sameness So you need to trigger memory And attention Contrast Is a way to get people To move from where they are to Where you want them to be You just say, "Well, it's much Much less expensive than this" So contrast is one of The most important buttons Use contrast often A, you don't wanna be this bad You could be over here Repetition and simplicity Our brains are just simple machines Repetition and simplicity Our brains are just simple machines The more you repeat The more the wiring gets solidified Repetition and simplicity Our brains are just simple machines And if you keep things simple The brain can process it and deal with it And if you keep things simple The brain can process it and deal with it If it's complicated Your brain has the tendency to Just flush it out, can't deal with it Flush it out The fake "Because" is a form of pseudo logic Sometimes you need to get people Moving with a fake Reason that doesn't even actually Pass logical standards But people don't need logical reasons Just look at politics People have incredibly different opinions and Many of them are smart So, if you've got smart people on Opposite sides of basically every issue You can see that they don't need real reasons We're not a species that Operates on real reasons We just will take a Fake reason, we'll take one we made Up, we'll take a guess We'll follow our friends Once you understand that people Don't need real reasons, it frees you 'Cause if you're locked in a little World at a lower level Of awareness, where you say, "Well I'm not gonna convince somebody Unless I have a real reason" Sorry, that's not the reality any Of us live in real reasons are good if you Have them use them, but we don't need 'em Real reasons are good if you Have them use them, but we don't need 'em Real reasons are good if you Have them use them, but we don't need 'em Once you know you don't need 'em And that reality is being authored You're in better shape Repetition and simplicity Our brains are just simple machines Repetition and simplicity Our brains are just simple machines The more you repeat The more the wiring gets solidified Repetition and simplicity Our brains are just simple machines --- Repetition & Simplicity - Scott Adams and Akira the Don